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Circuit City's DIVX format (not to be confused with DivX, note different capitalizations) is a defunt format that existed around the time DVDs were first introduced as a competing format.

DIVX was a pay-per-view DVD rental system, which basically meant that you paid around $US 4.50 per movie (the disc has no extra features on it, and may not even be widescreen, let alone anamporphic) and you get 48 hours of viewing time. After you have used up viewing time, you'll need to pay an extra $US 2.50 to open a new viewing period. DIVX was to become a competing force to DVD, and many studios might have preferred to release movies only on DIVX, not on DVD. DIVX is now dead, thankfully, because of the negative support it got from the DVD community.